Bettina Guggemos' company anniversary – a quarter of a century at EXCON
With passion, perseverance, and expertise, Bettina Guggemos has been with EXCON for 25 years, accompanying the company through many phases. She has been an integral part of the team since July 1, 2000. Reason enough to look back on our managing director's history with the company.
To mark her company anniversary, Cornelia Lang (Human Resources) and Ivana Duvnjak (Management Assistant) surprised Bettina Guggemos with a small gift at the company's summer party in July 2025 – a heartfelt token of appreciation for a quarter of a century of dedication and leadership.
The beginnings at EXCON
When she started at EXCON in 2000, Bettina Guggemos originally came from the banking industry. She took on the task of setting up the handling of vehicle documents. At the same time, she worked as a product manager in the floor checks division.
With the acquisition of the management consultancy Kreuz & Partner in 2002, EXCON expanded its portfolio to include a new line of business in the automotive sector. Here, Bettina Guggemos took charge of Europe-wide audits and after-sales consulting for car manufacturers.
In 2004, she became managing director of the new company, EXCON Automotive Services. Under her leadership, Audit Services expanded to 48 markets by 2005 – an important milestone in the company's history.
Successful stages and industry expansions
In the following years, audit services continued to develop steadily, often beyond the boundaries of the original industries. As part of the EXCON Certification Services Initiative and the resulting “Made in Germany” certification, EXCON soon began auditing and certifying companies outside the automotive sector, including rehabilitation clinics, sports shoe stores, and hairdressers.
In addition, Bettina Guggemos took over the management of EXCON's Austrian location in 2011.
Digitalization as a driver
EXCON was already a pioneer of its time in the 1990s with its digital order entry system. Under the leadership of Bettina Guggemos and the then managing director Dr. Johannes Clauss, digitalization continues to gain in importance – with in-house software development that has produced numerous new products for customers in the automotive and financial sectors in the 2000s, and since 2010 also for the insurance industry.
Particularly influential: the development of digital real-time data testing of vehicles in 2013/14 through the installation of a transmitter – the starting signal for the use of IoT technology, which continues to play an important role for EXCON to this day.
Digital solutions and international responsibility
With the change of managing director at the EXCON Group in 2018, Bettina Guggemos took over the management of EXCON Services GmbH together with Bruno Hohmann.With the increasing prevalence of smartphones and mobile devices, digital solutions such as credit security checks via the EXCON Selfcheck app are becoming even more prominent.Forward-looking formats such as the digital audit software ex:plore facilitate the audit processes of companies across all industries and, in addition to standard audits, contract checks, and warranty checks, also provide comprehensive support for companies' sustainability reporting.
“Proactive solutions instead of short-term hype” is the guiding principle here – an approach that DUP-Unternehmer-Magazin also praised in an interview with her in 2022.
Source: DUP-Unternehmer-Magazin – Innovation, Artificial Intelligence and Sustainability, August 5, 2022
Practical solutions in the automotive trade
Based on her many years of industry experience, Bettina Guggemos supports the automotive trade with strategic issues – for example, through digital measures to implement ESG standards or optimize annual inventory. In doing so, she creates solutions that not only improve individual processes, but also bring tangible benefits to all participants in the entire ecosystem.
As a speaker at industry events such as the mo:re24 conference organized by mobile.de, she shares her experience and inspires the automotive trade to make sustainable and future-oriented decisions.
“It has never been boring for me in all these years – there has never been a standstill at EXCON.” – Bettina Guggemos, Managing Director of EXCON Services GmbH.
A quarter of a century marked by commitment, vision, and innovative strength—and the story is far from over. The entire company thanks Bettina Guggemos for her contribution and looks forward to many more successful years with her.
